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Aimee Watkins Style Coach
The holistic approach to looking and feeling your best, everyday


To quote a modern day style icon “Music makes the people come together,” and it sure is this summer isn’t it? Hope you’re enjoying it.

With the ever growing awareness of being environmentally friendly, I thought this month I would do my bit to help you stay stylish and ethical.

Highlights in this month's style column

Going green in style
Donate, help others look great
Beauty and the beast
Style Q&A

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Start by looking the way you love and loving the way you look. Book your free personal style consultation now.

Going green in style

In today’s fashion world, “going green” does not mean giving up style. Environmentally-concerned designers have successfully combined style with eco-friendly fashion. By using their creative flair, more and more designers are now offering us stylish, earth-friendly attire.

Say goodbye to tie dye eco fashions of the past and check out these beauties…
Styling the world of change, changing the world of style, Coolnotcruel caters to the urban chic, fashion conscious, socially and environmentally responsible consumer….. love it!
EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory… for the super cool!
Adili - demonstrating that fashion can be stylish and ethical. Adili is the Swahili word for 'ethical and just'. Check out their Del forte denim jeans… they rock
who says underwear can’t be sexy & ethical

Donate, helps others to look great

Spring has come and gone and still some of us have not yet had our wardrobe clear out. It’s time to clean out that clutter, and to help make it a little easier for you to let go of those treasured (but never worn) garments. Why not donate them to someone who could really benefit?

Dress for success and Connection at St Martins are two organisations which actively help both men and women get back into the work force.

Dress for success’s mission is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

Connection at St Martins is a homeless organisation who, with the help of qualified careers counsellors, help homeless clients back into employment.

Go on, you know you want to.

Beauty and the beast

Now I’m not going to bang on about nutrition, we all know you are what you eat. In my case, today, I’m a peanut butter and banana delight! Seriously though, water has been hailed as “the nectar of the gods” and as such we should all be drinking plenty of the stuff.

Did you know that your body is made up of mostly of water. Approximately 85% of your brain, 80% of your blood and 70% of your muscle is water. Every cell in your body needs water to live, including your skin.

Water helps remove the dangerous toxins that your body takes in from the air you breathe, the food you eat and the chemicals used in the various products you use on your skin and hair.

Want glowing, radiant skin? Then get drinking. The recommended amount is 6 to 8 glasses a day. You can even hydrate from the outside in. Use a water spray to spritz your face through out the day to keep you cool and nourished. Try Evian available from boots or Caudalie grape water

Oh hail agua!

Style Q&A

Paula asks

I know the difference between anti-perspirant and deodorant and am very eager to make the change to deodorant but I can’t seem to find one that works. Please help if you can.

Aimee answers

Paula you are not on your own. There are many to choose from these days, and it is a bit of trial and error to see what suits you. The best one I have found is called It comes with easy to use instructions, but my tip is to apply generously to damp skin until the skin is dry.

You matter to me

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