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Aimee Watkins Style Coach
The holistic approach to looking and feeling your best, everyday


Put a smile on your face and a spring into someone else’s step.

Highlights in this month's style column

Does style really matter?
It’s all about the coat
Luscious lips
Style Q&A

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Autumn 2006 Limited Offer.
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free 45 minute session

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Does style really matter?

Yes is the short (and the long) answer. Style is an extension of your personality - it’s how your peers define you. It speaks volumes about who you are and you needn’t utter a word. Style is power, it’s passion, it’s pleasure.

In a world of changing times having something to call your own matters, something that sets you apart from everyone else. To quote style icon Coco Chanel “Fashion changes - style remains”

Style is
• confidence boosting
• individual
• self expression
• freedom
• status

Who do you want to be?
Define your style now, book your free consultation.

What others say

I wanted a new look and ended up with a new life. I felt I was stuck in a rut with my clothes, I didn’t realise that I was stuck in a rut with myself. Now my confidence is soaring and I am happier than ever. I have even taken up salsa dancing. Working with Aimee has given me back my confidence. I have a wardrobe full of clothes I love and my hair has never looked so good.

J Turner

More testimonials

It’s all about the coat

For some of us buying our winter coat is the biggest purchase of the season. It’s important to get it right so ask yourself, “What do I want from my winter coat?”

First and foremost it must keep you warm. Secondly, it’s gotta look fabulous!

• Chose a colour that is practical and flattering.
• Think precision tailoring.
• High quality material
• Know the shape that suits you
• Spend wisely

Pay attention to the detailing of your coat. Hem length, belts, collars, pockets and buttons all draw the eye’s attention, so be sure that they flatter your shape.

Opting for a wool blend will save you a few ££’s and still keep you warm.


Luscious Lips

Ladies, let's celebrate - glamour is back!

Lipstick is the must have for the festive season. Use bold colours of red or mulberry to emphasise the shape of your lips.

In recent years, ingredients such as moisturizers, vitamin E, aloe vera, collagen, amino acids, and sunscreen have been added to lipstick, keeping lips soft, moist, and protected from the elements. Good news then, you will not only look fantastic but you will be nourishing your lips too.

Do's and don'ts

Do use a lip primer – this will matt your lips and give your lipstick something to hold onto.
Do apply lipstick with a lip brush.
Do use a lip liner to define the edges or as a base to make your lipstick last all day.

Top tip - How to keep lipstick off your teeth.

Apply your lipstick like you always do, then pop a finger in your mouth, close your lips around your finger and pull it out. The excess lipstick that would get on your teeth should be on your finger.

Did you know?

I n 1770, the British Parliament passed a law condemning lipstick, stating that "women found guilty of seducing men into matrimony by a cosmetic means could be tried for witchcraft." Oh I say!


Style Q&A

Jacquii asks

Help ! I love designer clothing but I have a limited budget. Where can I buy great looking clothes within my price range?

Aimee answers

Jacquii I know how you feel. You're not on your own. There are many of us who have a limited budget. It’s time to shop smart.

Check out designer warehouse sales such as Designer sales UK. They have 6 sales per year. Simply go online to find out when and where.

Whilst you are online checkout for huge discounts on current seasons looks.

Have your say

Send a question to Aimee and have it featured in next months style column or send your thoughts about the style column or suggest a new feature. Contact Aimee And make sure you are on Aimee's mailing list.

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