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September 2006

Aimee Watkins Style Coach

September spend, splurge or save, that is the question

My directions for your winter wardrobe are:
• Plan your new season look, research, then shop.
• Or remove the stress and leg-work and get yourself a style coach.

Aimee says..
Moving from summer to autumn needn't be approached with a heavy sigh. Think stylish shapes, precision tailoring and rich colours.

Highlights in this month's style column

How to avoid fashion faux pas
Let's go 60's
Luxury lashes
Men who moisturise
Style Q&A

Aimee Watkins photo

Autumn 2006 Limited Offer.
Kick start your style coaching with a free 45 minute session

Find out more or
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How to avoid fashion faux pas

Ladies, fellas, always, always, always, know your own style. This is the key to a successful wardrobe. Whether you are a follower of fashion, a lover of classics or you like to walk on the wild side, know what suits you and what doesn’t.

Pay attention to

• Hem lengths and finishes. If you have shorter legs, avoid cuffs on your hems.

• Jacket and shirt sleeve lengths. Three quarter ength to full sleeve llength is most flattering for larger arms.

• Necklines of tops, shirts and jackets. Avoid high, round necklines if you have a larger bust

• Always look for quality tailoring.

• Know the colours that look best on you and accessorize with tonal or contrasting shades.

• When choosing shapes of trousers or skirts look at them from all angles including sitting down.

Fashion and style - Let's go 60's

Smart suits with pencil skirts or wide leg trousers for the women, tailored suits and sharper looks for the men. Solid colours of navy, grey, moss green, aubergine, and the new seasons colour, mustard yellow. If mustard yellow suits you wear it with pride. If it doesn't, add small touches of it using accessories. Remember the unisex classic, white shirt. Wear it with a tie, diamonds or on its own. It will let you shine in any situation.

Sizzle with style in this season's must have accessory, hats. Yes hats, they are the new hair. Whether at work or play, what ever your budget and style, go forth and shop. Don't know where to start, book a personal shopping trip. It's more affordable than you think.



I wish I had found Aimee prior to buying my summer wardrobe. She said buy for your shape. I didn’t understand what she meant until she took me on a shopping spree. (I was not looking forward to it!) It was effortless. Aimee also managed to integrate some of my original purchases with my new style and now I look forward to getting dressed in the morning. I know who I’ll be calling on for my next season’s purchases. Thanks Aimee.
Pauline in Oxford

More testimonials

Luxury lashes

Ladies - Smokey eyes, soft lips and big lashes with lashings of mascara. If you haven't got many lashes, buy some. Shu Uemura sell false lashes from £10,

Mascaras these days are loaded with proteins and waxes to condition your lashes, so go wild. Try these Splurge - Christian Dior, Diorshow, Spend - Lancôme Definicils, Save - L'Oreal Voluminous.

Do's and Don'ts

Do brush your lashes with an eyelash comb or clean mascara wand after each application - this will avoid clumpy undefined lashes.

Do wiggle the brush at the base of your lashes first- this will give the illusion of longer lashes and an even application.

Don't pump the wand into the mascara- this will allow to much air into the mascara and dry it out.

Don't use mascara more than 3 months old - all make-up has a shelf life.


Men Who Moisturise

Fellas - Moisturise, moisturise. After fun in the sun, it's time to rehydrate your skin. Healthy, fresh looking skin ain't just for the ladies you know. Try using a daily moisturiser by Dermalogica or Ren. Both are simple to use and easy on the pocket. And if you are already ahead of the game and are a skincare lover, try adding a hydrating masque once a week to your routine.

Do's and Don'ts

Do apply moisturiser morning and night on freshly cleansed skin.

Do massage evenly.

Don't use an oil based moisturiser if you have oily skin.

Don't over use your product. It's a waste on your skin and on your pocket.


Style Q&A

Sarah asks

I live in North London and don't always want to go into the centre of town to shop. Have you got any recommendations of good fashion places to shop out of town?

Aimee answers

Hi Sarah. Yes Oxford Street on a Saturday is often the last place we want to be. I love Islington for it's boutique fashion shops. My favourites are Sefton (271 Upper St.), Diverse (294 Upper St.) and Labour of Love (193 Upper St.) All stock lovely ranges of men and women's clothes and great shoes. Whilst in the area, visit Cross Street. It has a handful of eclectic one-off shops.

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